Launched in 2011, 2NDDAY is the DAY family’s diffusion line. Aimed at a customer who loves rock ‘n’ roll just as much as classic tailoring, the free-spirited designs are typically stylish staples with an updated twist. 2NDDAY continues the DAY tradition of reinventing classic pieces in an unexpected way. The brand has become renowned for using leather and denim for pieces that are typically made with soft fabrics, creating an urban, art-inspired aesthetic.